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Our Vision

Founded in 2014 with the support of African investors, KeysFinance Partners is corporate finance advisor, specializing in sub-Saharan Africa, providing services in Mergers and Acquisitions, Financing, Strategy and Investment Advisory to international and regional shareholders, companies and investors.

Our role is to put finance at the service of our clients’ ambition, working alongside them to prepare and execute financial mandates helping them achieve their objective. We pride ourselves with an in-depth knowledge of the regional economic environment which allows us to provide our clients with tailor-made solutions adapted to market constraints:

  • Understanding of underlying strategic and operational issues

  • Leveraging our managerial and operational perspectives

  • Providing tailor-made services

  • Combining our strong regional anchorage with an international network of strategic and financial partners

  • Working for clients in a strictly independent and confidential manner, with the aim of developing and sustaining long term relationships

  • Tapping on an experienced team, with an in-depth knowledge of the African environment

Our Values

Our commitment is to boost added value for our client through ensuring integrity, professionalism and sharing.

INTEGRITY

PROFESSIONALISM

SHARING

An experienced team

with a solid track record in Africa

Our senior team is made up of investment professionals with decades of operational and transactional experience on the African continent.

JOËL  CADIER

Managing Partner

JOËL CADIER

Managing Partner

Joël is the founder and managing partner of KeysFinance Partners since 2014. He brings more than 40 years’ experience in top management positions in Africa and Asia. He particularly acted as Head of Atlantique group and SIFCA group, leading regional companies, where he led the financing, acquisition and divesture for numerous companies in the telecom and agro-industrial sectors.


Joël is a French citizen, graduated from the Sloan Master of the London Business School and is a French chartered accountant
.

JACQUES  ROUAYROUX

Partner – Senior Advisor

JACQUES ROUAYROUX

Partner – Senior Advisor

Jacques is a non-executive Partner at KeysFinance Partners. He is a seasoned investment banker with more than 30 years’ experience in Africa. After a career as managing director of various industrial groups (Compagnie de Suez, SIPH), he co-founded “Pall Mall Capital” in 2000, a London based investment bank, advising corporate clients in transactions in Europe and in Africa.

He notably conducted the sale of Bank of Africa to BMCE and the sale of Banque Atlantique to Banque Populaire du Maroc.

JEAN-MICHEL  ETTE

Partner

JEAN-MICHEL ETTE

Partner

Jean-Michel is a Partner at KeysFinance Partners where he conducted various transactions in FMCG and business services sectors in Côte d’Ivoire. He has cumulated more than 8 years’ experience in investment banking in West-Africa. Prior to joining Keysfinance in 2014, Jean-Michel started an M&A advisory firm based in Paris and focusing on Africa.

Jean-Michel is an Ivorian-French citizen and holds a master’s degree in Finance from Audencia School of Management in France.

DÉSIRÉ  ZAKPA

Senior Advisor

DÉSIRÉ ZAKPA

Partner

Désiré joined KeysFinance Partners in 2020 with more than thirty years of top management professional experience in various international groups and financial institutions (KPMG, E&Y, DHL, Citibank etc …). 

Before joining KeysFinance, he had been Special Advisor, Chairman of the Investment Committee and then General Manager at Phoenix Capital Management Group, a financial services group specializing in Private Equity, asset management and financial advisory.

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